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A close-up portrait of a person with light blond, curly hair, facing slightly downward with eyes closed. Their skin is covered with black typography that reads "YOU," "CHOOSE," and "LOSE" in various font sizes and orientations, creating a layered, patterned effect across their face, neck, and shoulders. The background is a neutral gray, drawing focus to the striking text covering their body, giving the image a conceptual and thought-provoking aesthetic.

You Choose You Lose

You Choose, You Lose is the new performance and theatre show by Jonathan Bonny. For this campaign image we worked together on a symbolic image that translates the stress that comes with choosing. 

Photography and Make-up:

Studio Rik Versteeg

Model and Client:

Jonathan Bonny

Photography Assistant:

Mathijs de Kaper

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